NCCEH

Literature review on the Effectiveness of the Use of Social Media

Peel Public Health (ON)
Topic(s): General

Peel Public Health commissioned a literature review to explore the use and effectiveness of social media for public health communications. The report highlights current and potential applications of social media for public health communications and comments on evaluations reported in the literature. It also makes recommendations based on lessons learned from the social media strategies adopted by both researchers and public health agencies sampled in the study.

Schein R, Wilson K, Keelen J. Literature review on effectiveness of the use of social media. Brampton, ON: Region of Peel; 2010.